Mr Bean
Mr Bean is a Singapore-based food & beverage franchise that specialises in soybean products.[1] As of March , the franchise has a total of 69 outlets in Singapore.[2] Mr Bean has also expanded overseas with stores opened in Vietnam and Japan.
Beyond the quintessential soybean milk, Mr Bean offers a variety of soybean-related products on its menu, such as granola bars, pancakes, and tang yuan (glutinous rice balls).[3]
The franchise was founded by Loh Jwee Poh and Kang Puay Seng in [4]
Background
Origin as Super Soya Bean Milk & Beancurd
The original Super Soya Bean Milk & Beancurd stall at People’s Park Hawker Centre.
In , Mr Bean began as a hawker stall called Super Soya Bean Milk & Beancurd at People’s Park Hawker Centre.[4][5][6]
The idea to start a soybean milk and beancurd business originated from Loh Jwee Poh, who saw an opportunity in the market when the device used to manufacture soy milk was min
Mr Bean: Master of the Humble Soya
“We decided we needed to brand our business &#; to differentiate ourselves and gain a competitive edge.&#;
Mr Bean, a Singapore-based soya milk chain with outlets across Asia, started small. Beginning as a stall in Singapore&#;s Chinatown in , it was manned by former Chinese High schoolmates Kang Puay Seng and Loh Jwee Poh.
Loh, now Chief Executive Officer, sensed a unique business opportunity. Soya milk, an alternative to dairy milk and touted for its health benefits, was limited to being a breakfast beverage simply because of technological inhibitions.
&#;Soya milk was produced in factories and delivered to hawker stores in the morning. It&#;d be sold out by morning and that was it for the day,” recalled Loh.
However, it would be an innovation that would alter the course of the friends&#; future. The miniaturisation of the device that allowed soya milk to be prepared and brewed to order any time, effectively changed consumer behaviour, allowing soya milk to be prepared and brewed to order anywhere. This meant soya milk could be had conveniently at any time of the day.
Loh did not immediately find backers to support his idea. “I sha
Soya, Mr Bean Went From Hawker Stall To International Chain With 62 Outlets in S&#;pore
It&#;s not an overstatement to say that soya beancurd is, and has always been, a local favourite.
This traditional Chinese dessert has withstood the test of time, refusing to drown amidst food fads like the Korean &#;bingsu&#; (shaved ice) and acai bowls.
Similarly, Mr Bean &#; famous for its soya beverages and desserts in Singapore – has also stood strong over the years.
Founded by Loh Jwee Poh and Kang Puay Seng, Mr Bean started off as a humble hawker stall at People&#;s Park Hawker Centre in Chinatown back in
Origins Of Mr Bean: A Hawker Stall In Chinatown
Back then, soya milk and beancurd can only be bought in the market, and are usually considered as a breakfast menu.
Both of them wanted to make it more accessible to the masses, so they started up Mr Bean.
The duo invested in a machine that could make soya drinks directly from beans, which greatly improved the business&#; efficiency and sales.
Their fresh soya milk became very popular among Singaporeans, spurring them to expand their business beyond the premises of the hawker centre.
But despite the thriving business, P
Mr Bean Group Limited is a Singaporean listed retailer based in Singapore. It was founded in as a hawker stall selling soy milk and soy beancurd. It currently operates through its managing company, Super Bean International Pte Ltd, and sells a variety of soybean-based food and drink products. As of August , Mr Bean has chain of 67 retail outlets of which 4 are based overseas (2 in Philippines, 1 in South Korea and 1 in Japan) and the rest locally.
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