Photo Credit: VITAL AGIBALOW for HENSEL
Though often overlooked, our sense of smell is one of the most evocative senses we possess; in fact, scientific research has proven that there is a direct link between our memories and scent. That's why, the mere hint of a slightly familiar fragrance can take you back to a strain of consciousness that had far passed or even to memories that were thought of as forgotten. This lesser-known fact did not go unnoticed by Founder and President of Bond No. 9 New York, Laurice Rahmé. Having started her company in , Rahmé has since built her brand, developing it into one of the most luxurious parfumeries in the world, with boutiques in some of the most high-end shopping destinations in the country—such as the Miami Design District and of course, on New York City's Bond Street—and in the world. She even collaborates with two of the most celebrated and globally-recognized department stores, Harrods in the U.K. and Saks Fifth Avenue in the U.S., with exclusive fragrances and bottles. So, what makes Bond No. 9 New York—which happens to be my favorite perfume company—so special, and worth those jaw-dropping price points, upwards of $1, for a
WWD Beauty Forum: Bond No. 9 Founder Talks N.Y. Inspiration
Laurice Rahme, founder of fragrance company Bond No. 9 New York, may not have a big budget, but with a little ingenuity and outside-the-box thinking, she has catapulted the brand to become the number-one seller at Saks Fifth Avenue and the one and two top sellers at Harrods.
Rahme launched Bond No. 9 in to restore artistry to perfumery and give every New York neighborhood a corresponding scent.
“Human desire is to keep memories alive and relive good times; an engagement in Chelsea or a play on Broadway,” said Rahme.
Boasting 43 fragrances inspired by 43 New York neighborhoods, Rahme said there is no end in sight to the potential scope of her brand.
As a small company with limited resources, Rahme has had to get creative to grow.
“When I’m asked who does our marketing, I say New York does it all for free,” said Rahme.
No budget for logo designer? Laurice interpreted an MTA token from the Seventies to adorn her bottles. No budget for market testing? Laurice uses her customers, which she calls “collectors” or “bonders” for daily meetings and live
Five Minutes with Bond No.9 President and Founder Laurice Rahme
This past weekend, revered cosmetic veteran and president/founder of Bond No.9, Laurice Rahme, made a personal appearance at Saks Fifth Avenue’s New York City flagship to debut her latest scent, New York Amber. Rahme’s background includes working with the likes of Lancôme, Annick Goutal, and Creed, and when she struck out on her own in , her unisex fragrances quickly developed a cult following. The brand was founded as a Manhattan-centric brand with fragrance names like Park Avenue and New Haarlem, but she recently set out to provide New York beaches with a scent of their own. I spoke with Rahme about what’s to come for her brand, her personal favorite scents, what’s on her holiday wish list, and more.
The Fashion Spot: What fragrance are you wearing right now?
Laurice Rahme: I’m wearing a scent that we’re going to be launching next year called Central Park West. I’m testing it for long-lastingness because it’s very important that all of our scents last.
tFS: Is it a very floral scent? Are all the notes set already?
LR: Yes! It has big white flower notes and yes, all the notes are se
Laurice Rahmé is the founder, creator and president of Bond No. 9 New York.
Laurice launched this edgy, taboo-breaking fragrance collection for women, men and unisex in to restore artistry to perfumery and to create a scent for each neighborhood in New York.
Today, Bond No. 9 is New York’s most iconic fragrance and color house and a top selling globally recognized luxury of , Bond No. 9 has produced more than 70 fragrances that encompass many New York neighborhoods, beaches, places and also exclusive co-branded fragrance collections for Saks Fifth Avenue and Harrods. She pioneered the concept of the world’s first at-home fragrance system:Private super-luxe offering invites consumers to blend and bottle their own customized metro-fragrance, and is the ultimate in exclusivity and desirability.
In , Bond No. 9 introduced New York Lips, the first refillable collection of luxury lip colors from the No. 9 has 6 eponymous boutiques and is also sold at Saks Fifth Avenue, select Bloomingdale’s stores, Harrods UK, Selfridges UK and
In an industry that has long been dominated by men, Bond No. 9 is the first American parfumerie to be headed by a woman – Laurice oversees every asp
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